April 2017

Inbound Marketing or Demand Creation?
Total cost of sales might be lower with inbound marketing. I started my career as a CPA.  I transitioned to a software sales professional.  Then I started my own company.  [...]
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How Can Your Dental Blog Help You Dominate Local SEO?
7 Types of Blog Posts to Help Your Local SEO Rock. To keep things simple, SEO (Search Engine Optimization) is when your internet presence makes it easy for people looking [...]
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Is Good Dental Marketing When You Maximize Profit?
Good profit is a sign of intelligence. I have encountered both from my past experience as a dental CPA and my newest role as a dental marketing consultant, a few [...]
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Is Your Dental Marketing Making You Look Unoriginal?
Standing out in the crowd is the easiest way to get notice. Why do assembly lines or cookie cutters work?  They work because templates make it easy to mass produce [...]
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How Are You Measuring the Effectiveness of Your Dental Marketing?
Patients leaving could be a bigger problem than patients signing up. I think businesses of all types, large and small, focus way too much on customer acquisition vs customer retention.   [...]
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Inbound Dental Marketing – Is SEO Enough?
Getting to page one of an internet search is only the beggining.   Good content is what helps you acquire the patient. Inbound marketing is the process of attracting people to [...]
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Dental Marketing Idea – 3 Ways to Improve Your Advertising Campaigns
If you advertise correctly, people will pay attention to you. Advertising seems to be losing it’s appeal.  Many dental marketing consultants will argue that a solid inbound marketing plan is [...]
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Dental Marketing Ideas: Is Your Dental Practice Accepting New Patients?
Quantity vs Quality I recently encountered a dental marketing consultant who basically teaches dental practices to book appointments in volume. I was fascinated enough by their own “dirty” marketing tactics, [...]
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Is Your Dental Marketing Plan Under the Influence?
Is it rational or is it the psychology of persuasion? If you haven’t read “Influence” by Robert Cialdini, I highly suggest you do.  Why?  Dr. Cialdini will help you understand [...]
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Treat Search Engines as if They Are People Referring You to Others
“Hey do you know anyone that can help me…” How do referrals typically happen? A very typical referral scene happens at a party or a gathering of some sort. One [...]
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