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April 25, 2017

Brand

What do you need to be known for?

professional_services_brand

Summary – How Does Brand Work?

Notice I didn’t say “want” to be known for. Need is the right word. Why? Because your brand recognition is more about what get’s the right people to chose you than it is about what you want.

Your brand goes way past your website and your logo. It speaks to the language you use to present your self to your audience, as well as the service you provide to those who hired you before. If you do it wrong, you will either not get the clients you want, or you will not get any clients at all.

There are many ways to establish your brand. But the important thing is that you work to create the brand that will have the right clients finding you, chosing you and referring you.

The challenge is identifying the right target market, and then doing everything in your power to create a brand that is recognized within that niche. 

Why is Brand so important?

Section 1 – Clients chose you because of your Brand.

Section 2 – You can charge premim fees because of your Brand.

Section 3 – You have control over the creation of your Brand.

Skip to the Tips

 


Section 1 

Clients Choose You Because of Your Brand

people choose to work with the best providers 

Assertion

Supporting Evidence

Point 1

Point 2

Point 3

Example

Tips

More Resources

 

 


 

Section 2

You Can Charge Premium Fees Because of Your Brand

premium fees for professional services

Assertion

Supporting Evidence

Point 1

Point 2

Point 3

Example

Tips

More Resources

 

 


 

Section 3

You Have Control Over the Creation of Your Brand

iStock_000013246583XSmall

Assertion

Supporting Evidence

Point 1

Point 2

Point 3

Example

Tips

More Resources

 

 


 

Tips

Section 1 Tips

Section 2 Tips

Section 3 Tips

 

 


  

email_sig_photoI hope you found this article useful.

As with any of these topics, I invite you to tell me what you think in the comments below. 

Also, please do feel free to contact me directly at vmessina@otimollc.com if you would like to discuss this topic further. I welcome the chance to hear what you think, and learn from your experiences.

Vin

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