Services

We Help You Get Found, Chosen and Referred

If you want to grow, you need to…

  • Clearly define your goals, objectives and what makes you unique
  • Attract the right people to your business
  • Know what works so you can stop wasting time and money doing what doesn’t work

So, we created a simple process to help you…

  • Develop your plan
  • Get better at getting found, chosen and referred by the right people
  • Measure your performance and adjust for better results

We work with you if you…

  • Are just starting out and want to hit the ground running
  • Been around a while and want to get more out of your investments in sales and marketing.

The industries we focus on include:

  • Dental Practice Owners
  • CPA Firms
  • B2B Sales Organizations

We can serve your needs if you…

  • Need coaching or advice on how to get better results from sales and marketing investments, but prefer to do the work yourselves
  • Don’t have the resources to do the work, and want us to do it for you
  • Require a combination of both advice and help getting the work done

We help you achieve breakthrough growth because we help you…

  • Properly diagnose the problems getting in the way of achieving the desired results, or, in the case of new businesses, avoid the problems that typically come with not knowing how to get started
  • Put a plan in place that mitigates your weaknesses and plays to your strengths
  • Avoid wasting time and money on things that produce lousy results

Specifically…

  • Dentists hire us to develop a plan to get better results from their internal and external marketing efforts. Some also need help executing the plan.
  • CPA Firms, depending on their size, hire us to do marketing and sales, from a custom website to sales enablement across a large firm.
  • B2B Companies hire us because they want to get better results from their sales teams.

The things we hear the most

We think that the number one reason our clients come to us is an underlying inability to diagnose the problems that get in the way of achieving better results. We often hear:

  • “I already tried that, and it didn’t work.”
  • “The consultant promised the world, and delivered nothing.”
  • “I have no idea why I am not growing.”

These are all often symptoms of…

  • Trying to solve the wrong problem
  • Trying to solve the right problem with the wrong solution
  • An inability to execute

Our Services Align to 3 Step Process

We use a three step process to help you determine the services you need. In some cases, we do the work ourselves, in other cases we bring in the best consultants in the world.

The process helps us define your need, and put a plan in place to help you achieve the outcomes you desire.

Plan, Strategy and Core message.

It makes no sense to try to grow your business without a decent plan or an appropriate strategy, yet companies, big and small, make the attempt every day. If you do nothing else with us, we suggest that you work with us to:

  • Establish your goals, diagnose your problems
  • Define your key skill sets and things that make you unique
  • Define your audience
  • Analyze the types of people you currently work with and the types you would like to work with
  • Develop a strategy that helps you be more competitive
  • Based on a number of inputs, we craft a core message that becomes the foundation of your overall marketing strategy.
  • Create a simple plan for you to follow, keeping you on course and allowing you to measure your performance against the benchmarks you set.

Get Found, Chosen and Referred
No matter how big or small your company is, sales and marketing boils down to making sure people know who you are and whey they should choose you. Additionally, nothing is more powerful for a business than getting endorsed by someone who influences your target audience.

The hard part, and what we see people struggle the most with, is choosing, and then executing, the proper tactics that help you get round, chosen and referred. So, we help you choose the right tactics, and if you need us to, execute them on your behalf.

Marketing

  • Offline Marketing – Print, TV, Radio, Newspaper, Community Engagement, Networking
  • Online Marketing – Websites, Online Advertisements, Social Media, Web Content, SEO
  • Internal Marketing – Customer Satisfaction, Team Leadership, Net Promoter

Sales Enablement
We provide a program specifically designed to help B2B companies get better at selling complex business solutions.

Measure Your Performance and Adjust for Better Results.

  • We help you establish your goals and the benchmarks for success
  • We set up your tactical plan so that you clearly understand what you are measuring and how to measure it
  • We help you understand how to evaluate your performance so you can make informed decisions on how to adjust for better results