Dental marketing puts you top of mind when people in your area need a new dentist.
Who is this article for?
This article is written for a dentist, either a new practice owner, or an established practice owner, who is not sold on the need to have a comprehensive dental marketing in place. It is also for any dentist who wants knows their practice can grow, but is not sure how to make it happen.
People in your area are more likely than not, just like the rest of the world when it comes to making a change. In most cases, they prefer to stick with the devil they know. That said, for those people in your area looking for a dentist, they are likely going to find one by:
- Asking for a referral from a trusted source, like a family member or friend.
- Checking out the providers who are covered by their insurance program.
- Conducting a search online for dentists in the area.
Now, some will surely find a dentist via a commercial advertisement, but the vast majority will not. What this means for you is, you must make sure that you are in front of those people who are looking for a new dentist. The only way to do so is to put together a comprehensive marketing plan.
What is Marketing?
I recently encountered a dental marketing consultant who basically teaches dental practices to book appointments in volume.
I was fascinated enough by their own “dirty” marketing tactics, that I decided to write a blog series about the psychological tricks they use to get you to invest with them.
Putting that aside for the moment, I actually, out of morbid curiosity, called several of their clients to see what the “secret” is.
As a side note, I hate when people tell you they have a secret to get you to spend time or money with them only to find out that their secret is either not a secret or is really stupid.
Either way, my experience was moderately scary. Why? Great question.