People in your community are searching for dental services. Make sure they find you instead of your competition.
Your website should be a representation of your professional brand. You should have a blog. You should engage on social media. You should do the things online that will make the people who find you, choose you.
BUT, none of this matters if they DON’T, in fact, find you.
Enter, Local Search Engine Optimization (SEO).
A well defined web presence takes into consideration everything that is needed to get found, and sign patients. Having a great website is like being a great singer a great singer singing to an empty room. You sound great, but nobody is listening.
Having a great local SEO strategy, without having a great website, is like being a lousy singer singing the National Anthem at the Superbowl. You have an audience, but nobody is going to buy your CD.
What is Local SEO?
I think by now you know what SEO is. It is when people searching on the web for services you provide, find you. The local version is when people from your community are searching for those services provided by local businesses.
Local SEO is optimizing something as simple as a search for “pizza” to be a search for “pizza in boston”.
Search engines want to provide the most relevant search information. They don’t want to give someone searching for pizza in boston, a pizza shop in Seattle.
Common sense, no?
What is this Guide designed to do?
This is a checklist guide, with links to other resources, to help you, or your marketing consultant make sure that you are ranking for local search. I want you to show up when people in your community are searching for dental services.
This is NOT a how-to guide. It is simply a way to make sure that you have everything covered. I have also included some links to a few how-to resources, if you or your marketing consultant decide you want to do this on your own.
Checklist Guide to Local Dental SEO
- Make sure there are keywords in your titles.
- Make sure your URL’s are SEO friendly.
- Check your site for duplicate content.
- Optimize your logo and other images.
- Ensure non www redirect is set up.
- Set up Google Webmaster Tools if needed.
- Make sure your navigation is indexable.
- Make sure the Name Address and Phone (NAP) match Google Plus.
- Add city and service pages to your website.
- Add a blog.
- Set up Google Plus
- Claim your listing
- Merge the two pages
- Make sure you select the proper category.
- Match your business name exactly.
- Logo and Cover photo.
- Fill in your about section.
- Add photos for the courousel.
- Top 50
- Respond to bad reviews
- Encourage more reviews
- Google Plus
Things to Avoid
- Don’t provide a false address for a business.
- Don’t jam a bunch of keywords into your business name.
- Name Address and phone number should not be different across the web.
- Don’t use the wrong business category in listings.
- Do not have multiple Google Listings…or any duplicate listings for that matter.
- Don’t do anything that will get your Google Page reported, like being a jerk or copying other peoples content.
- Don’t leave your contact information off your website.
A great way to have your staff feel more like a member of you team, is to let them blog, on your blog, about things that matter to your patients and to the community at large.