Is it a question of training sales professionals, or, is it a question of reconfiguring your workforce?
Buyers today are leveraging content to help them make purchase decisions. That this is true doesn’t necessarily mean that you need to train your sales force to be content marketers. It may mean that you need to hire less sales professionals and more content marketers.
Duct Tape Selling and Mark Schaefer Interview
Content Marketing Statistics
Skils of a Content Marketer
Skills of a Sales Professional