Selling is Sometimes About Getting Someone to Change Their Mind
The easiest way to change someone’s mind is to fully appreciate their point of view.
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Internal Dental Marketing: Why Does What Your Patients Want Matter?
Because doing the things that your patients want is the best way to grow your dental practice.
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Dental Insurance: What You Need to Know to Make Sure You Got it Covered
Getting the right dental insurance coverage ensures having the coverage you need, when you need it most.
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What Does the President Actually Do?
Because what the president does informs who is the best candidate for the job.  
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Comprehensive Business Development Plan for the Dentist Who Seriously Wants to Grow
Growth is derived from understanding how business development works, then investing what is necessary to do it right.  
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An Interview with the AdWords Guy: You Can’t Afford to Miss This Series
In the era of data, it is impossible to ignore the power of a well executed AdWords campaign.
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The Law: Punishment of Parents who Allowed Underage Drinking at Their Home
Matt Brown, a Criminal Defense Lawyer in Arizona, wrote an article for Mimesis Law titled “Sending an Empty Message on Underage Drinking”, about a couple in Massachusetts who were sentenced [...]
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Better Dental Website Equals Higher Rate of Patient Acquisition
The following analysis is relevant, unless you think the Internet is a hoax.  
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Is Your CPA Firm Planning for Conversations with Prospective Clients?
The Rainmakers at your firm are not the only ones talking to clients, so you need to plan accordingly.
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