The Basics of Content Marketing: How Buyers Make Decisions To Buy
Q&A With Jim Burns, CEO of Avitage Jim founded Avitage in June of 1994 to fulfill on the opportunities for multimedia in marketing and selling. The company strategy and execution [...]
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Why Does SMS Marketing Software Demand Buyer Persona Analysis?
Effective SMS Marketing is all about them, not you. Every SMS marketing campaign requires you to answer two very important questions: How are you going to encourage people to opt-in? [...]
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Video Marketing & More – In Depth Interview With Adam Zais of Wistia
Adam Zais, the current VP of Business Development and Video Hosting solution Wistia, has a long career in sales and business development for high-growth technology companies.  His current mission is [...]
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What Every Dental Marketing Plan Must Include
Your Patients are Online and Mobile. Are you prepared to meet them there? In the old days, marketing a dentist’s office was fairly straightforward.  Once your office was established, you [...]
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3 Steps to a Dental Marketing Plan that Attracts the Right Patient
Identify your target and be consistent with the message you communicate. Dentists, maybe more than other small businesses, are assaulted from literally every angle with creative ways to market a [...]
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Online Dental Marketing – Do Press Release Links Help Your SEO?
No! In fact some argue that Google penalizes you for adding optimized links to your press releases. Hubspot wrote a great article about Google’s latest revision to its own Webmaster [...]
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Does Your Dental Marketing Plan Include an Optimized Google + Page?
Your Google + page might be the first chance you have to make a good impression. If you have ever conducted a search on Google, you will notice that the [...]
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Did You Chose The Right Dental Marketing Consultant?
Don’t be fooled by a smile, a fancy suit and a strong hand shake. I wrote this article originally as an email to a prospective client.  I thought the information [...]
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How Much Should You Spend on Dental Marketing?
Determining what you should spend on your dental marketing budget can be like trying to navigate a very complex maze.  It doesn’t really have to be that complicated.  In essence, [...]
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Inbound Marketing or Demand Creation?
Total cost of sales might be lower with inbound marketing. I started my career as a CPA.  I transitioned to a software sales professional.  Then I started my own company.  [...]
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