April 2017

Upwards of 95% of delievered text messages get opened!     My wife and I went to a great Irish Pub and had the St. Patricks Day standard Corned Beef [...]

We recently formed a partnership with a local radio station – WMRC in Milford MA…1490 on the AM dial. Since the beggining of our relationship we have learned that the [...]

how to

Small businesses need to design and execute a sales and marketing strategy that is cost effective.  Advertising is an essential component of any marketing strategy.  So where should you advertise [...]

Some people, by their actions, teach us what not to do as much as what to do.

Sales Reps can create their own demand if they think and act more like marketers. There is too much noise getting in the way of buyers hearing your voice. Cold [...]

Are better sales training ideas and CRM really what you need? Every year CSO Insights releases their benchmark survey measuring sales effectiveness in a peer review among Chief Sales Officers.  [...]

Effective video marketing is as much about presentation as it is about measuring results. Video marketing is the rage.  Many of you think that if you have a Youtube channel [...]

6 ways businesses and nonprofits benefit from effective cause marketing campaigns. Cause marketing is a process by which businesses and nonprofits come together in partnership to achieve common goals including [...]

sss