June 2017

Peeple: When a Start-Up Shouldn’t be Allowed to Start Up
No matter how you slice it, people rating people, like they do a restaurant, is a bad idea, unless you are the owner of Peeple.
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Patrick Zarrelli: Killer Reputation or Reputation Killer (Update)
Be careful who you hire to market your law firm. You may get a boat load of the wrong type of exposure.
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3 Ways Sales People Can Mitigate the Bias Against Changing the Status Quo
Simple tactics you can use to help you overcome your buyers natural tendency to resist change.
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Enlist “Spies” to Help You Win More B2B deals.
It’s the information you have, that your competition doesn’t have, that helps you design the winning strategy.  
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B2B Sales Effectiveness: You Are Not Selling What You Think You Are
And if you don’t make the shift, you won’t be selling much of anything.
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