Category: Uncategorized

The Influence Trap: How Scumbags are Giving the Appearance of Value

The carrot isn’t real.

Peeple: When a Start-Up Shouldn’t be Allowed to Start Up

No matter how you slice it, people rating people, like they do a restaurant, is a bad idea, unless you are the owner of Peeple.

Patrick Zarrelli: Killer Reputation or Reputation Killer (Update)

Be careful who you hire to market your law firm. You may get a boat load of the wrong type of exposure.

Value Trumps Price Every Single Time, No Exceptions

Savvy business decisions start with value, not price.

3 Ways Sales People Can Mitigate the Bias Against Changing the Status Quo

Simple tactics you can use to help you overcome your buyers natural tendency to resist change.

Enlist “Spies” to Help You Win More B2B deals.

It’s the information you have, that your competition doesn’t have, that helps you design the winning strategy.

B2B Sales Effectiveness: You Are Not Selling What You Think You Are

And if you don’t make the shift, you won’t be selling much of anything.

What Inputs Are Required to Create a Comprehensive Dental Marketing Plan?

Anything that informs your ability to optimized results within the limits of the resources you have available.

Vendor-Centric Value Propositions Don’t Work in B2B Sales and Marketing

Because the ultimate decision to change the status quo has very little to do with your solution.

2 things to consider before you decide to use Radio Advertising.

Small businesses need to design and execute a sales and marketing strategy that is cost effective. Advertising is an essential component of any marketing strategy. So where should you advertise [...]