Your patients do care about their experience at your office.
Assertion
I recently read an article about what patients expect or want from their dentist. A dentist who owns a large number of dental practices, conducted a survey to find out what his patients really want in their dentist. The research sumarized in the article is revealing in that much of what a patient or prospective patient looks for has little to do with external marketing and promotion, and everything to do with the experience they have at the dentists office.
Research
The dentist who conducted the research did so over a number of practices, including over 16,000 patients. What is not known is the nature of the practices, the types of services offered and the types of patients served. When reading the conclusions, it is important to make sure you consider the findings only in light of how you practice dentistry, where you practice, and the makeup of your patient base.
That said,
Prompt New Patient Appointment
Warm and Friendly Staff
Cleanlienss of the Office
Modern Facility
Post Operative Phone Calls
Postoperative Instructions
Personal Hygien of the doctor and staff
Quality of the smiles of the doctors and staff
Being on Time
Convenient Practice Hours
Good Location
Treat plans and finance options
Conclusion
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