April 25, 2017

“Duct Tape Selling” – Training vs Workforce Configuration

Is it a question of training sales professionals, or, is it a question of reconfiguring your workforce?

Duct Tape Selling Concern


Buyers today are leveraging content to help them make purchase decisions. That this is true doesn’t necessarily mean that you need to train your sales force to be content marketers. It may mean that you need to hire less sales professionals and more content marketers.

Duct Tape Selling and Mark Schaefer Interview

Content Marketing Statistics

Skils of a Content Marketer

Skills of a Sales Professional

Cost effectiveness

Valuable Resources 

Google Plus for Small Businesses

Google Plus Pro Tips

Google Plus Profile Optimization Checklist

Why Every Marketer Should Use Google Plus



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